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Brand Book Creation

Operation BBQ wanted to put their font, colors and logo into an official brand book so they could make their marketing materials more consistent and further strengthen the brand. After a deep dive into the organization and determining they had many different audiences, I proposed a design system that could be tailored to each one appropriately. This book is the result of my collaboration with their team. I also handed off an icon set and design elements.

Rebranding

DH Pace, the parent company for over 30 Overhead Door franchises was in need of brand consistency and a refresh of their materials. I had to use the same logo, fonts, and colors as elements in this refresh. I presented two concepts that were more modern and consumer-focused, and this was the final design chosen. See the before and afters below.