Operation BBQ wanted to put their font, colors and logo into an official brand book so they could make their marketing materials more consistent and further strengthen the brand. After a deep dive into the organization and determining they had many different audiences, I proposed a design system that could be tailored to each one appropriately. This book is the result of my collaboration with their team. I also handed off an icon set and design elements.
DH Pace, the parent company for over 30 Overhead Door franchises was in need of brand consistency and a refresh of their materials. I had to use the same logo, fonts, and colors as elements in this refresh. I presented two concepts that were more modern and consumer-focused, and this was the final design chosen. See the before and afters below.